Gregory Cira – SPIN

Rotman School of Management

Gregory Cira — Fri, 04 Dec 2015 01:49:35 +0000

CTV’s Power Play

Gregory Cira — Tue, 08 Sep 2015 13:03:58 +0000

Don Martin hosts CTV News Channel’s daily marquee political program, Power Play.

Watch Here

The Hill Times

Gregory Cira — Mon, 24 Aug 2015 13:03:58 +0000

Trudeau faces attacks, NDP and Tory follow-ups miss mark: Clive Veroni’s ad breakdown

The federal parties have been playing it safe with the advertisements they’ve been broadcasting into Canadian living rooms and streaming onto laptops and phones the first four weeks of election campaign, says Clive Veroni, one of the country’s leading advertising experts.

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The Hill Times

Gregory Cira — Mon, 27 Jul 2015 13:36:56 +0000

Clive Veroni On NDP’s ‘Enough’ Ad

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The Globe and Mail

Gregory Cira — Wed, 22 Jul 2015 13:06:05 +0000

Even as opinion polls continue to show the Conservatives struggling to hoist themselves past 30 per cent support among voters and a re-energized NDP bouncing comfortably above that mark, the Tories continue to aim their negative ads at Liberal Leader Justin Trudeau. Meanwhile, the New Democrats have joined the fray with their own attack ad accusing the Conservatives of harbouring fraudsters and criminals in their midst.

CTV’s Canada AM

Gregory Cira — Mon, 24 Nov 2014 00:39:45 +0000

Controlling the Spin
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Publishers Weekly

Gregory Cira — Mon, 10 Nov 2014 11:19:12 +0000

Spin: How Politics Has the Power to Turn Marketing on Its HeadSpin: How Politics Has the Power to Turn Marketing on Its Head

The Globe and Mail

Gregory Cira — Fri, 10 Oct 2014 00:38:23 +0000

Loved all the Hilary Weston Writers’ Trust Prize finalists? Those authors recommend what to read next
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Interview

Gregory Cira — Mon, 29 Sep 2014 13:04:01 +0000

“Spin…is elegantly written, smart, and substantive.”

Tide turning, marketers look to political strategists for inspiration

Clive Veroni’s book Spin explains why marketers are now looking to savvy political strategists to learn how to move products.

Straight

Gregory Cira — Fri, 12 Sep 2014 00:43:38 +0000

Deconstructing the B.C. Liberal spin campaign to protect Christy Clark during the teachers strike