SPIN https://spinthebook.com How Politics Has the Power to Turn Marketing on Its Head Fri, 21 Jan 2022 02:28:49 +0000 en hourly 1 https://wordpress.org/?v=6.8.2 Review for the Literary Review of Canada https://spinthebook.com/2016/06/07/review-for-the-literary-review-of-canada/ Tue, 07 Jun 2016 21:23:01 +0000 http://spinthebook.com/home/?p=743 My review of Alex Marland’s book Brand Command for the LRC, a publication about Canadian books, culture, politics and ideas.

 

LRC June 2016 article p1

LRC June 2016 article p2

]]> Rotman School of Management https://spinthebook.com/2015/12/04/rotman-school-of-management/ Fri, 04 Dec 2015 01:49:35 +0000 http://spinthebook.com/home/?p=685 CTV’s Power Play https://spinthebook.com/2015/09/08/ctvs-power-play/ Tue, 08 Sep 2015 13:03:58 +0000 http://spinthebook.com/home/?p=599
Don Martin hosts CTV News Channel’s daily marquee political program, Power Play.
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]]> The Hill Times https://spinthebook.com/2015/08/24/the-hill-times-2/ Mon, 24 Aug 2015 13:03:58 +0000 http://spinthebook.com/home/?p=587

Trudeau faces attacks, NDP and Tory follow-ups miss mark: Clive Veroni’s ad breakdown

The federal parties have been playing it safe with the advertisements they’ve been broadcasting into Canadian living rooms and streaming onto laptops and phones the first four weeks of election campaign, says Clive Veroni, one of the country’s leading advertising experts.

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]]> The Hill Times https://spinthebook.com/2015/07/27/the-hill-times-3/ Mon, 27 Jul 2015 13:36:56 +0000 http://spinthebook.com/home/?p=596

Clive Veroni On NDP’s ‘Enough’ Ad

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]]> The Globe and Mail https://spinthebook.com/2015/07/22/the-globe-and-mail/ Wed, 22 Jul 2015 13:06:05 +0000 http://spinthebook.com/home/?p=601 Even as opinion polls continue to show the Conservatives struggling to hoist themselves past 30 per cent support among voters and a re-energized NDP bouncing comfortably above that mark, the Tories continue to aim their negative ads at Liberal Leader Justin Trudeau. Meanwhile, the New Democrats have joined the fray with their own attack ad accusing the Conservatives of harbouring fraudsters and criminals in their midst.

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]]> CTV’s Canada AM https://spinthebook.com/2014/11/24/ctvs-canada-am/ Mon, 24 Nov 2014 00:39:45 +0000 http://spinthebook.com/home/?p=636 Controlling the Spin
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]]> Publishers Weekly https://spinthebook.com/2014/11/10/publishers-weekly/ Mon, 10 Nov 2014 11:19:12 +0000 http://spinthebook.com/home/?p=576 Spin: How Politics Has the Power to Turn Marketing on Its HeadSpin: How Politics Has the Power to Turn Marketing on Its Head

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]]> The Globe and Mail https://spinthebook.com/2014/10/10/the-globe-and-mail-2/ Fri, 10 Oct 2014 00:38:23 +0000 http://spinthebook.com/home/?p=634 Loved all the Hilary Weston Writers’ Trust Prize finalists? Those authors recommend what to read next
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]]> Interview https://spinthebook.com/2014/09/29/interview/ Mon, 29 Sep 2014 13:04:01 +0000 http://spinthebook.com/home/?p=579 “Spin…is elegantly written, smart, and substantive.”

Tide turning, marketers look to political strategists for inspiration

Clive Veroni’s book Spin explains why marketers are now looking to savvy political strategists to learn how to move products.

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