For decades, political strategists tapped into the creative brain trust of advertising world to uncover new ways of reaching and persuading voters, in one-way flow of knowledge from Madison Avenue to Washington. Now the tide is turning.
In age of social media and digital communication, where anyone with smartphone is potential broadcaster or publisher, marketers are having learn how to communicate in whole new way. And they’re taking lessons the world of politics.
In Spin, Clive Veroni traces is transformation, as lessons of political campaigning move war room to boardroom. It’s subject of voters and consumers should care about, as marketers and political strategists seek use increasingly sophisticated techniques to influence what we believe and how we behave.