Interview
“Spin…is elegantly written, smart, and substantive.” Tide turning, marketers look to political strategists for inspiration Clive Veroni’s book Spin explains why marketers are now looking to [...]
Straight
Deconstructing the B.C. Liberal spin campaign to protect Christy Clark during the teachers strike Read More
Book Excerpt
How Ad Outrage Helps Sell Fashion Tom Ford proved getting people riled up with advertising is just part of the job Read More
CJAD Montreal
Barry Morgan Show, Interview with Anne Lagacé Dowson Clive Veroni, leading marketing strategist and author of the new book Spin.