0 By Gregory Cira In PrintPosted September 29, 2014Interview“Spin…is elegantly written, smart, and substantive.” Tide turning, marketers look to political strategists for inspiration Clive Veroni’s book Spin explains why marketers are now looking to [...] READ MORE
0 By Gregory Cira In PrintPosted September 12, 2014StraightDeconstructing the B.C. Liberal spin campaign to protect Christy Clark during the teachers strike Read More READ MORE
0 By Gregory Cira In PrintPosted September 5, 2014Book ExcerptHow Ad Outrage Helps Sell Fashion Tom Ford proved getting people riled up with advertising is just part of the job Read More READ MORE
0 By Gregory Cira In RadioPosted September 1, 2014CJAD MontrealBarry Morgan Show, Interview with Anne Lagacé Dowson Clive Veroni, leading marketing strategist and author of the new book Spin. READ MORE