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http://www.metronews.ca/news/toronto/2016/11/09/why-not-even-beyonce-in-a-pantsuit-was-enough-for-clinton-.html

My review of Alex Marland’s book Brand Command for the LRC, a publication about Canadian books, culture, politics and ideas.  

Trudeau faces attacks, NDP and Tory follow-ups miss mark: Clive Veroni’s ad breakdown The federal parties have been playing it safe with the advertisements they’ve been broadcasting into Canadian [...]

Clive Veroni On NDP’s ‘Enough’ Ad Read More

Even as opinion polls continue to show the Conservatives struggling to hoist themselves past 30 per cent support among voters and a re-energized NDP bouncing comfortably above that mark, the [...]

Spin: How Politics Has the Power to Turn Marketing on Its HeadSpin: How Politics Has the Power to Turn Marketing on Its Head Read More

Loved all the Hilary Weston Writers’ Trust Prize finalists? Those authors recommend what to read next Read More

“Spin…is elegantly written, smart, and substantive.” Tide turning, marketers look to political strategists for inspiration Clive Veroni’s book Spin explains why marketers are now looking to [...]

Deconstructing the B.C. Liberal spin campaign to protect Christy Clark during the teachers strike Read More

How Ad Outrage Helps Sell Fashion Tom Ford proved getting people riled up with advertising is just part of the job Read More