Even as opinion polls continue to show the Conservatives struggling to hoist themselves past 30 per cent support among voters and a re-energized NDP bouncing comfortably above that mark, the [...]
“Spin…is elegantly written, smart, and substantive.” Tide turning, marketers look to political strategists for inspiration Clive Veroni’s book Spin explains why marketers are now looking to [...]
Time For Marketers To Abandon The Safety Of The High Ground Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose Read More