Review for the Literary Review of Canada
My review of Alex Marland’s book Brand Command for the LRC, a publication about Canadian books, culture, politics and ideas.
The Globe and Mail
Even as opinion polls continue to show the Conservatives struggling to hoist themselves past 30 per cent support among voters and a re-energized NDP bouncing comfortably above that mark, the [...]
Publishers Weekly
Spin: How Politics Has the Power to Turn Marketing on Its HeadSpin: How Politics Has the Power to Turn Marketing on Its Head Read More
The Globe and Mail
Loved all the Hilary Weston Writers’ Trust Prize finalists? Those authors recommend what to read next Read More
Interview
“Spin…is elegantly written, smart, and substantive.” Tide turning, marketers look to political strategists for inspiration Clive Veroni’s book Spin explains why marketers are now looking to [...]
Straight
Deconstructing the B.C. Liberal spin campaign to protect Christy Clark during the teachers strike Read More
Book Excerpt
How Ad Outrage Helps Sell Fashion Tom Ford proved getting people riled up with advertising is just part of the job Read More
Book Excerpt
Time For Marketers To Abandon The Safety Of The High Ground Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose Read More